Visual storytelling in industrial eCommerce

[iolemma]

How can thoughtful visual storytelling and interactive product cards improve buyer confidence and conversion rates in B2B eCommerce?

[taabk]

When I read this Toimi’s case study about redesigning brick catalogues, I didn’t expect it to be so engaging — but it truly is. They walk you through every step, from analyzing outdated competitor sites to implementing a responsive catalogue that works seamlessly across all devices. What makes their approach unique is how deeply they understand user behavior in heavy industry. The focus on mobile-first design, thumb navigation, and even poor connectivity scenarios shows real empathy for the end user. The result isn’t just a website — it’s a complete digital ecosystem for an industry worth $1.74 trillion. You can find the full story on toimi.pro.

[iolemma]

Thanks for sharing the Toimi.pro blog post! The part about simplifying pallet-based orders really caught my attention. I’ll take a closer look at their UX approach later. Do they also consult for smaller industrial brands?

[whyes]

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